3240 Pico Blvd. Santa Monica, CA 90405 • Ph: 310.396.6785 • Hrs: Mon-Sat 10am-6pm Sun 11am-5pm

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Between my colleagues and myself, I’d estimate we’ve rented costumes from Make Believe, Inc. for over two hundred productions over the past decades. We do several fully produced shows during each school year, and consistently return to Make Believe because of their extensive (and ever-expanding) inventory, absolute reliability and outstanding staff. Tani is my personal Muse for Costume Design, and Ruth is my Guru. Marissa and Paige are always popping up with just the right piece to add to an outfit; everyone behind the counter is highly creative, experienced and collaborative, and they all have a great command of both the rental and sales inventory. I absolutely love working with Make Believe, and can’t wait for our next collaboration!

Zoey ZimmermanCrossroads School



Make Believe Inc. has a very knowledgeable staff. They are educated and trained in the art of costuming.

Ruth Talley, owner, started her career in costuming while in college and has worked in the Los Angeles theatre community since moving here in 1980. She has seen Make Believe grow from a single rack of costumes in a community theatre costume room, to an amazing selection of costumes and retail items all in a much larger space. She loves a challenge and has tackled both large scale productions on a small budget, to intimate dramas with many costume changes and looks forward to more renting, selling and creating for Make Believe, Inc.

Paige Coleman’s knowledge and professional theatre experience can help make your visit to Make Believe, inc a memorable one. With over 25 years as manager at Make Believe, she’s the one that can help you find that perfect look.

Tani Fatchett has been a Make Believe employee for 7 years and is currently the Rental Department Manager. Designing costumes since 1998, her knowledge of costume history combines her modern aesthetic ability to help create unique looks for each client. Steampunk, 18th Century, and corseted saloon girls are a few samples of her work. She also enjoys working with the public and the many local schools. Collaborating with the teachers to make sure their show looks perfect is always an adventure, a challenge and a joy.

Marissa was originally hired for the 2005 Halloween season and has been working at Make Believe full time since. She is currently the Sales floor manager and knows the stock like the back of her hand. Armed with her theatre degree she will make you look the part. She also has a vast knowledge of makeup and makeup design. Marissa will give you all the information you need to pull off  the look you’re going for.

During the Halloween season, we bring in extra staff to assist you!


Connect with us

3240 Pico Blvd.
Santa Monica, CA 90405
Phone: 310.396.6785
Fax: 310.396.1936
Email: makebelievecostumes@gmail.com