3240 Pico Blvd. Santa Monica, CA 90405 • Ph: 310.396.6785 • Hrs: Mon-Sat 10am-6pm Sun 11am-5pm


5 Star Review: "I've been going to Make Believe costumes over 14 years for rentals and sales. The staff is kind and hard-working with an eye on authenticity and comfort (thank goodness!). Marissa is a wiz with makeup. Smart and joyful, I love her sassy laugh. Tani is a styling maven. She knows just what accessory from which box or bag to bring your Marie Antoinette to life. Watch out for Ruth, though. The boss of the place, she'll crack you up with the way she talks with her hands. Always a pleasant exchange. Their prices are fantastic. A bargain, seriously. Even if their rental prices went up, their flappers and cowboys would still be under market value. A true Mom & Pop gem."

Sandra D. - Yelp Reviewer



Make Believe Inc. has a very knowledgeable staff. They are educated and trained in the art of costuming.

Ruth Talley, owner, started her career in costuming while in college and has worked in the Los Angeles theatre community since moving here in 1980. She has seen Make Believe grow from a single rack of costumes in a community theatre costume room, to an amazing selection of costumes and retail items all in a much larger space. She loves a challenge and has tackled both large scale productions on a small budget, to intimate dramas with many costume changes and looks forward to more renting, selling and creating for Make Believe, Inc.

Paige Coleman’s knowledge and professional theatre experience can help make your visit to Make Believe, inc a memorable one. With over 25 years as manager at Make Believe, she’s the one that can help you find that perfect look.

Tani Fatchett has been a Make Believe employee for 7 years and is currently the Rental Department Manager. Designing costumes since 1998, her knowledge of costume history combines her modern aesthetic ability to help create unique looks for each client. Steampunk, 18th Century, and corseted saloon girls are a few samples of her work. She also enjoys working with the public and the many local schools. Collaborating with the teachers to make sure their show looks perfect is always an adventure, a challenge and a joy.

Marissa was originally hired for the 2005 Halloween season and has been working at Make Believe full time since. She is currently the Sales floor manager and knows the stock like the back of her hand. Armed with her theatre degree she will make you look the part. She also has a vast knowledge of makeup and makeup design. Marissa will give you all the information you need to pull off  the look you’re going for.

During the Halloween season, we bring in extra staff to assist you!


Connect with us

3240 Pico Blvd.
Santa Monica, CA 90405
Phone: 310.396.6785
Fax: 310.396.1936
Email: makebelievecostumes@gmail.com