3240 Pico Blvd. Santa Monica, CA 90405 • Ph: 310.396.6785 • Hrs: Mon-Sat 10am-6pm Sun 11am-5pm


Between my colleagues and myself, I’d estimate we’ve rented costumes from Make Believe, Inc. for over two hundred productions over the past decades. We do several fully produced shows during each school year, and consistently return to Make Believe because of their extensive (and ever-expanding) inventory, absolute reliability and outstanding staff. Tani is my personal Muse for Costume Design, and Ruth is my Guru. Marissa and Paige are always popping up with just the right piece to add to an outfit; everyone behind the counter is highly creative, experienced and collaborative, and they all have a great command of both the rental and sales inventory. I absolutely love working with Make Believe, and can’t wait for our next collaboration!

Zoey ZimmermanCrossroads School



  1. Do you sell costumes? Yes. We have an extensive retail sales floor with costumes (child & adults), accessories, masks, makeup, hats, & wigs.
  2. Where are you located? 3240 Pico Blvd in the city of Santa Monica. 4 blocks west of Bundy next door to Trader Joe’s.
  3. Do you rent costumes? Yes. It is mostly time period costumes for adults.
  4. How long is the rental period? 48 hours unless otherwise specified. We can also do weekly and monthly rentals depending on your need.
  5. I love the costume I rented. Can I buy it? Unfortunately, no. We do not sell our rental costumes or accessories.
  6. Do you rent to children? Yes. Though the selection is not as extensive as the adults. It is mainly book report/historical costumes.
  7. How long have you been in business? We were established in 1983.
  8. Do you construct costumes? Yes, we do. We take on most of our private projects during the summer time when its our slower season. All estimates for time and cost are done on an individual basis.
  9. Where do you get your rental costumes from? We have been collecting and making the costumes for 30+ years.
  10. Apart from Halloween, what do you do the rest of the year? We are open year round and we cover holidays, theater productions, & annual events.


Connect with us

3240 Pico Blvd.
Santa Monica, CA 90405
Phone: 310.396.6785
Fax: 310.396.1936
Email: makebelievecostumes@gmail.com