3240 Pico Blvd. Santa Monica, CA 90405 • Ph: 310.396.6785 • Hrs: Mon-Sat 10am-6pm Sun 11am-5pm


5 Star Review: "I've been going to Make Believe costumes over 14 years for rentals and sales. The staff is kind and hard-working with an eye on authenticity and comfort (thank goodness!). Marissa is a wiz with makeup. Smart and joyful, I love her sassy laugh. Tani is a styling maven. She knows just what accessory from which box or bag to bring your Marie Antoinette to life. Watch out for Ruth, though. The boss of the place, she'll crack you up with the way she talks with her hands. Always a pleasant exchange. Their prices are fantastic. A bargain, seriously. Even if their rental prices went up, their flappers and cowboys would still be under market value. A true Mom & Pop gem."

Sandra D. - Yelp Reviewer

  • Upcoming Events

Labrynth Ball 2017 Aug 25-26


labrynth ball 2017

Buy your tickets now at http://labyrinthmasquerade.com/

Within the Historic Millennium Biltmore
506 South Grand Avenue Los Angeles, CA, 90071
8PM – 1AM

About the Ball:

Twenty years ago, the Labyrinth of Jareth Masquerade Ball was created as a celebration of creativity and fantasy. Taking influences from Venetian tradition, Celtic faerie and goblin lore, and stories of fantasy and wonder. The Masquerade continues to be an enchanting experience where dreamers gather to escape the confines of our world for a weekend. This Masquerade is one of the few classical events open to ANYONE who has dreamed of a surrealistic fantasy fading into a weekend of dance and revelry. Of course, the main point of a Masquerade is to dress in costume to astonish friends and strangers alike. Be imaginative, revel in the ambiance and detail as the world falls down.

Reserving your Make Believe Costume:

We have been designing costumes for the ball for the last 15 years. Available for full costume rentals, also our sales floor as wigs and makeup available to complete your look. For rental package and pricing information, see here:



Spring Break 2017!


– Store Closed 4/7-4/17.

– Rentals picking up 4/6 may return *4/10 between 10 am-6pm. *The store will be on break, and available for returns only, please knock.

– Easter Bunny reservations are available, please email or call in before 4/6.

– All Bunny Pickups 4/13 10 am-6 pm, please knock. ( We have extended the rental time frame to accommodate our spring break!)

– All Bunny returns will be 4/18 when we re-open.


Presidents Day Hours!


Please note that Monday, February 19, is President’s Day.

The store will be Closed all day.

We will open again at 10:00 a.m. on Tuesday, February 20.

We hope you will enjoy the holiday with your family and friends.

“Be sure you put your feet in the right place, then stand firm” – Abraham Lincoln


Too Soon for Halloween?

Find out when we are open & closed this season! ,


January is our month of prepping for Halloween. Weekly we have new merchandise arriving. Although we are planning ahead our store is open 7 days a week year round. Click here for 2017 hours.

Also, we offer year round costume rentals for personal and private use. We’ve clothed individuals for parties, special events, and have aided theatrical companies and schools design full shows. Feel free to browse our Rental photo galleries or feel free to call and inquire about stock and availability.



Connect with us

3240 Pico Blvd.
Santa Monica, CA 90405
Phone: 310.396.6785
Fax: 310.396.1936
Email: makebelievecostumes@gmail.com